Suggestions always helps. I am going to give you 5 most powerful reasons to have a blog on your website. These reasons definitely make you feel the importance of a blog.
I always suggest having an active business blog on websites.
Today I am going to share with you the core benefits to have a blog on your website.
If you are running a business and still struggling to get recognised as a competitive service provider for your targeted audience. I advise you to consider this recommendation from my end.
Before discussing the 5 reasons to have a blog on your website I am going to tell precisely about what does an “Active Blog” means.
“Active blog or blogging stands for a consistent effort of writing and sharing useful content on your blogging page so that the blog may engage readers towards it.”
There are N number of examples present in the market who already gained from this approach.
These 5 powerful reasons definitely make you realise the importance of Blog on your website.
1. Chance to showcase your expertise with the world
Planning for expensive marketing campaigns or assigning budgets for ads promotion is always a challenge for small businesses. If you are really interested to make the world aware of your cutting edge services or leapfrog products or achieving a breakthrough, the blog helps it to reflect across.
Not just by putting once but sharing the details about the products or services on regular intervals align with the industry, keeping in mind the expectations of the customer and demand in the market.
2. Helps to boost traffic on your website
This is how the practice starts and for a long time, online marketers used it for increasing the traffic. With the goal to provide the relevant content to the users, Google made a number of changes in the search algorithm and whereas it also affects its results in the search engine result page (SERP).
No doubt Blog helps to boost traffic in a big way but remember organised content and proper use of keywords are the important factors responsible for it.
3. Connect people with your Brand
Once the blog generates its own audience, it starts giving you results in terms of comments or feedback. It generates trust towards your brand or business and people feels like connected with your brand. It not only improves your engagement with new users but also helps you to connect with existing and old customers too.
Posting new content every week helps you to be active and a vibrant comment section helps you to interact with the people.
4. Helps you to get qualified leads for Business
Regular traffic on your blog post also helps you to get leads for your business.
It is important to understand that all the search engines like Google, Bing etc. love to index the fresh content. If a technology introduced in the market and if you are the guy written about it in a well-organised manner with all the relevant keywords inserted in it then there is a big chance that the content to be shown in the first page of search engine result page.
The more targeted traffic you achieve the more conversion may happen for your business in terms of leads.
5. Create value for your customers
When a user searches something on Google or any other search engine, he/she is looking for the most relevant piece of content which fulfil their need but if they won’t find something matches their requirement they suddenly bounce from that page.
No content is perfect but try to make it as relevant as possible because the blog is a platform showing your expertise to the world and it should be a long term relationship which benefits mutually both the user and you.
In case of any query kindly comment in the section down below.